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Video: Introducing the 1978 Ford Fairmont Futura

26/9/2020

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Meet the Fairmont Futura, Ford’s downsized and affordable personal luxury coupe for 1978.
In the original Ford commercial spot below, the all-new 1978 Fairmont Futura is given a dramatic intro borrowed directly from Stanley Kubrick’s 2001: A Space Odyssey, including the grandiose Richard Wagner musical score. And why not? The Fairmont series was a big step for the Dearborn motor company—the automaker’s first downsized intermediate sedan after a long (and fairly prosperous) line of ever-growing mid-sized models. The Fairmont, we note, also happens to be the first production application of Ford’s soundly engineered Fox rear-drive chassis, which would be next put to good use as the platform for the successful 1979-93 Mustang.
As the personal luxury coupe in the Fairmont line, the Futura received the same distinctive roof and greenhouse treatment as its big brother, the seventh-generation Ford Thunderbird introduced in ’77: Wide, thick B pillars and trapezoid rear quarter glass. (The T-Bird added a small opera glass to the B pillar.) Ford actually played up the family resemblance with an ad campaign titled “Lightning Strikes Twice!” that pictured both the Futura and Thunderbird and listed the base price of each: $4068 vs. $5448. Then or now, that’s an unorthodox approach to automotive marketing. Video follows.

​Article courtesy of Mac's Motor City Garage.
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  • Home
  • Corkboard
  • News
  • Gallery
    • Xmas @ Bridgewater - 13 December 2020
    • Toy Run - 7 December 2020
    • Piha Bowls - 15 November 2020
    • Bill Tweed shed raid - 25 October 2020
    • Te Aroha Cruise In - 3 October 2020
    • Caffiene & Gasolene - 27 September 2020
    • Packard Museum - 5 & 6th September 2020
    • Willow Glen& Ross Bros - 19 July 2020
    • Huljich Military Shed - 21 June 2020
    • Port Waikato run - 22 March 2020
    • Waipu Car & Bike Show - 9 February 2020
    • Ellerslie Classic Car Show - 9 February 2020
    • Morrinsville Motorama - 8-9 February 2020
    • Cruise Martinborough - 23-26 January 2020
    • Kumeu Classic & Hot Rod Festival - 18 January 2020
  • Join us
  • Contact
  • Members only
    • Committee contact details
    • Members contact details
    • 2020 Annual Accounts
    • Club apparel & badges
    • Cruisepaper