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Video: Introducing the 1957 Rambler Cross Country

7/4/2019

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Guided by George Romney, American Motors was busily reinventing itself in 1957. Here’s the station wagon piece of the puzzle.

Under the leadership of chairman and president George Romney, who would later become governor of Michigan and a presidential candidate, major changes were afoot at American Motors in 1957.  The big Nash and Hudson models were quietly phased out by the end of the year, and the venerable Nash and Hudson nameplates were sent into retirement as well. 

With the slate wiped clean, the company would now pin its hopes on the Rambler brand and a more modestly sized package spun off the 1951-55 Nash Rambler platform. Unveiled in 1956, it was larger than a compact or an import, but smaller than the Motor City’s typical full-sized sedans. At 191 inches, it was more than a foot shorter than the ’57 Ford, while the 108-inch wheelbase allowed a six-passenger cabin. AMC’s beefy Single Unit Construction kept squeaks and rattles to a minimum, and there were two available engines, a 195 CID inline six and the company’s brand-new 327 CID V8. The optional automatic transmission, the Flash-Away Hydra-Matic, was supplied by General Motors.
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​To appeal to the rapidly growing suburban crowd, the ’57 Rambler lineup naturally included a full complement of station wagons under the Cross Country name. These included the base-model Super and the fancier Custom, and there was even a pillarless hardtop version of the Custom. First offered in ’56, this was the industry’s first four-door hardtop wagon, it would appear.

However, the fast-paced commercial we have here features the Custom Cross Country in the more conventional post body style. In our favorite moment, the frame rate is comically cranked up to show the wagon screaming through an intersection. Wagons paid off in a big way for little AMC in ’57, accounting for more than a third of the company’s sales volume. Video follows.
Article courtesy of Mac's Motor City Garage.
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  • Home
  • News
  • Corkboard
  • Gallery
    • Ellerslie Classic Car Show - 14 February 2021
    • Waipu Classic Car & Bike Show - 7 February 2021
    • Kumeu Classic & Hot Rod Festival - 16 January 2021
    • Xmas @ Bridgewater - 13 December 2020
    • Toy Run - 7 December 2020
    • Piha Bowls - 15 November 2020
    • Bill Tweed shed raid - 25 October 2020
    • Te Aroha Cruise In - 3 October 2020
    • Caffiene & Gasolene - 27 September 2020
    • Packard Museum - 5 & 6th September 2020
    • Willow Glen& Ross Bros - 19 July 2020
    • Huljich Military Shed - 21 June 2020
    • Port Waikato run - 22 March 2020
  • Join us
  • Contact
  • Members only
    • Committee contact details
    • Members contact details
    • 2020 Annual Accounts
    • Club apparel & badges
    • Cruisepaper