Here’s the story at Chevrolet for 1967, when the General Motors division proudly called itself The Number One Team.
As this film throws down right from the start, in 1967 Chevrolet was the largest car brand in all the world, dwarfing all the other General Motors divisions and many entire car companies as well. Sure, it was a tall boast, but at the time it was completely true. As we know, that would change soon enough as imports took an increasingly bigger bite out of the U.S. market and meanwhile, the car market itself was evolving. Today, the best-selling vehicle in America isn’t a passenger car, it’s a pickup truck: the Ford F-150.
But in 1967 Chevy still ruled the roost, hence the familiar slogan that also serves as the title of this original factory film: The Number One Team. Starting at around the one-minute mark, there’s a surprisingly thorough and accurate five-minute history of the bow-tie brand. We would add only one fact that, understandably, was omitted from this official narrative: Chevrolet was not originally a General Motors division. It was founded independently in 1911 by William C. Durant, then combined with GM in 1917. Also included in the Jam Handy production are some great glimpses of the design, manufacturing, and sales process, along with the 1967 product line. Video follows.
Article courtesy of Mac's Motor City Garage