The Chevrolet Impala was all new for 1965—inside and out. With some show-biz trickery, here General Motors managed to show off both at the same time.
This 1965 Chevy spot (below) uses cinematic razzle-dazzle to promote the major news at the bow-tie division that year: a totally redesigned chassis. In the previous product cycle (’58-’64) the full-size Chevy cars employed an X-frame aka backbone chassis, a short-lived engineering trend at General Motors that was adopted by the other GM car brands as well. The Safety Girder frame, as Chevy called it, was prone to corrosion and drew fire from safety critics, who declared it lacked side-impact protection. For ’65, Chevrolet stuck with body-on-frame construction and coil springs at all four corners, but adopted a more conventional perimeter frame to support the assembly.
In those days, Chevrolet was a bit jet-happy in its product messaging—Turbo-Jet engines, Ramjet fuel injection, and so on—and here the theme continues with “jet smooth ride.” (It was the jet age, after all.) Exterior sheet metal was entirely new as well, the work of the Chevrolet Styling Studio group led by Irv Rybicki, who would later replace Bill Mitchell as VP of GM design. The narrator is Joel Aldred, the familiar voice of Chevrolet on radio and television. In the ad biz, he was called “the man with the $100,000 voice” and was known for delivering his lines without cue cards in a single take. Video below.
Article courtesy of Mac's Motor City Garage.