First shown at the New York International Auto Show in the spring of 1965, the stunning Mustang Bertone was commissioned from the renowned Turinese coachbuilding firm by a magazine publisher: L. Scott Bailey, founder of Automobile Quarterly, the ritzy hardbound car periodical. (It ceased publication in 2012.) The designer was none other than Giorgetto Giugiaro, then just 27, a few years before he ventured out on his own to launch his own famous studio, Ital Design. In New York, the Italian Mustang took best of show honors, and it was a sensation at the London, Paris, and Turin motor shows as well. Then the car disappeared from view and it hasn’t been seen in public since.
Wearing distinctive silver-turquoise metallic paint, the Bertone Mustang made its next appearance on the cover of Road & Track magazine in January of 1966, below. There would be one more appearance in print, also in Road & Track: a Bertone ad in the September 1967 issue listed the Mustang for sale with an asking price of $10,000, “one-third its actual cost.” From there, the Mustang has never been seen or heard from again, apparently. Before he passed away in 2012, Bailey attempted to track down the unique Mustang, but nothing ever turned up.