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Video: Introducing the 1968 Dodge Charger

24/5/2019

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Catch Dodge Fever with this famous advertising campaign for the sleek new 1968 Charger.
What a difference a year makes—and a new set of body stampings.
The first-generation Dodge Charger of 1966-67 was a perfectly fine car, generously equipped and attractively priced. But the public never warmed to it, nor to its quirky fastback styling. Sales amounted to barely 37,000 units in ’66 and fewer than 16,000 in ’67. Rising to the challenge, the Dodge styling team led by Bill Brownlie created all-new sheet metal for the B-body based package that boasted a sleek coke-bottle profile. The fresh new look was a winner, moving nearly 100,000 cars in 1968. And in hindsight, they created one of the more memorable designs in Mopar history.
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Dodge was sporting a new ad campaign for ’68 as well, crafted by the automaker’s longtime agency BBDO, the same firm that invented the Pepsi Generation and Ring Around the Collar. A rework of the ’66-’67 Dodge Rebellion campaign, Dodge Fever was fronted by a spunky spokesmodel with a white cowboy hat and miles of personality, Joan Parker. She would serve in this role through 1970 when the Dodge Material campaign was launched.
There was no shortage of muscle in the extensive powertrain catalog for the ’68 Charger, which included the 440 Magnum V8 and the mighty 426 Street Hemi. Naturally, either engine could be coupled to the famed Torqueflite automatic or Chrysler’s beefy A-883 New Process four-speed. But in this original commercial spot the humble 318 CID V8 gets all the glory, while the messaging is focused on the bold styling. Video follows.

​

Article courtesy of Mac's Motor City Garage.
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  • Home
  • Corkboard
  • News
  • Gallery
    • Kumeu Classic & Hot Rod Festival - 16 January 2021
    • Xmas @ Bridgewater - 13 December 2020
    • Toy Run - 7 December 2020
    • Piha Bowls - 15 November 2020
    • Bill Tweed shed raid - 25 October 2020
    • Te Aroha Cruise In - 3 October 2020
    • Caffiene & Gasolene - 27 September 2020
    • Packard Museum - 5 & 6th September 2020
    • Willow Glen& Ross Bros - 19 July 2020
    • Huljich Military Shed - 21 June 2020
    • Port Waikato run - 22 March 2020
    • Waipu Car & Bike Show - 9 February 2020
    • Ellerslie Classic Car Show - 9 February 2020
    • Morrinsville Motorama - 8-9 February 2020
    • Cruise Martinborough - 23-26 January 2020
  • Join us
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