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A Video History of the Lincoln Motor Company

26/3/2018

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Here’s an entertaining and educational little video history of Lincoln, one of the oldest and most distinguished names in the Motor City. 

Ford’s Lincoln brand has been marketed and managed under a number of different divisional titles over the years, but when in 2012 the name was changed back to the original—the Lincoln Motor Company—it gave us a smile. Note the name: Motor Company. When Henry and Wilfred Leland founded the company in 1917, it was to build Liberty V12 aircraft engines for the American war effort. Cars for the consumer market would come a few years later. Personally, we think the whole retro-tradition trend in automotive marketing has been overdone, but here the tribute is fitting. Lincoln has a long, proud history, as this brief historical video demonstrates.

Produced for Ford in the early ’90s, the video has a number of nice moments, but our favorites are those that include some wonderful home movie footage of Edsel Ford and family. The only son of Henry Ford and the father of Henry Ford II, Edsel died in 1943 at the age of only 49. But more than any other single person, he was responsible for the survival and success of Lincoln—and he was also the creative force behind one of America’s most distinctive cars, the Lincoln Continental. Edsel Ford is as essential to the story of Lincoln as the company’s founders, Henry and Wilfred Leland, and it’s wonderful to have this rare personal glimpse of him here. Video below.
Article courtesy of Mac's Motor City Garage.
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  • Home
  • News
  • Corkboard
  • Gallery
    • Ellerslie Classic Car Show - 14 February 2021
    • Waipu Classic Car & Bike Show - 7 February 2021
    • Kumeu Classic & Hot Rod Festival - 16 January 2021
    • Xmas @ Bridgewater - 13 December 2020
    • Toy Run - 7 December 2020
    • Piha Bowls - 15 November 2020
    • Bill Tweed shed raid - 25 October 2020
    • Te Aroha Cruise In - 3 October 2020
    • Caffiene & Gasolene - 27 September 2020
    • Packard Museum - 5 & 6th September 2020
    • Willow Glen& Ross Bros - 19 July 2020
    • Huljich Military Shed - 21 June 2020
    • Port Waikato run - 22 March 2020
  • Join us
  • Contact
  • Members only
    • Committee contact details
    • Members contact details
    • 2020 Annual Accounts
    • Club apparel & badges
    • Cruisepaper